We were delighted to team up with The Public House on their Children’s Health Foundation awareness campaign and do our bit to help kids get back to being kids!

The campaign captures a number of mischievous scenes, which are a bit naughty but driven by typical childhood curiosity and naivety. According to Colin Hart, Creative Director of The Public House, “Our aim was to help parents feel thankful for some of the mischief that kids get up to at Christmas and shine a light on the fact that not every child is as fortunate.”

This project was created as an anti-formula campaign to raise awareness and donations for Children’s Health Foundation, the new fundraising body for Ireland’s Children Hospitals, including Crumlin and Temple Street. The foundation raises vital funds to support sick children in CHI hospitals and urgent care centres.

AGENCY: THE PUBLIC HOUSE
Creative Director: Colin Hart
Managing Director: Catrióna Campbell
Art Director: Sam Caren
Copywriter: Paddy O’Mahoney & Karl Graham
Strategy Director: Sarah Walsh
Account Director: Terri Turner
Head of Design: Eimear O’Sullivan
Snr Designer: Trevor Nolan, Barry O’Reilly
Junior Designer: Molly Devlin
Head of Production: Steve Battle
Producer: Aoife Fitzgerald

Director: Gar O’Rourke
DOP: Narayan Van Maele